[ #StoryHackers: Creation of immersive stories ]

By Mª Laura Ruggiero | SeirenFilms (Argentina)


A practical workshop of experimentation with stories in virtual reality. #StoryHackers is a nomadic laboratory that explores new narrative boundaries.

(*) MPORTANT NOTE: hose attending this workshop must bring their own laptop and / or mobile phone to connect to the internet. This is a practical workshop and the participants will work in teams.

  • WHEN | Friday, April 6th, 2018. From 5:00 p.m. to 8:00 p.m.
  • WHERE | Classroom 3.21 – Faculty of Fine Arts. Universidad de La Laguna – ULL. Avenida de la Trinidad, 61 – 38200 San Cristóbal de La Laguna – Santa Cruz de Tenerife [España].
  • PLACES | Capacity limited to 40 participants (by strict order of registration).

María Laura Ruggiero

María Laura Ruggiero is a designer, audiovisual producer and storyteller specialized in experiential and transmedia narratives.

Professional 3D animator (UBA / Image Campus). International speaker (SXSW, MIT, Berlinale, BAFICI, TEDx, Power to the Pixel) and Professor in areas of film innovation, and virtual reality in more than 15 countries worldwide. Member of the Rogue Film School of Werner Herzog, NATPE Diversity Fellow, Emerging Producer (Media Program 2014), selection Forward Storytelling 2018.

Producer and storyteller of Animation and Mixed techniques projects (Martian and Pulpet, Durazno, Dubicel). Jury and mentor of the TLSM, Latin-American workshop of Stop Motion (Bolivia-Argentina), NewMedia Proimágenes Colombia and Mediamorfosis Latam.

Kintsugi, her most recent film and VR project, was mention of honor of Interactuar AR and the only Latin-American virtual reality project selected for CANNES NEXT at the Cannes Film Festival, Cross Video Days 2017. Also, Pitch FIPA 2017 selection and incubation by the R / O institute Belgium.

María Laura guides the #StoryHackers laboratory, supported by the Organization of Ibero-American States and directs SeirenFilms, a company dedicated to the exploration of new narrative languages. She recently appeared as a speaker at SXSW (Rise of Latin American VR) and at MIT ODL (StoryHackers). During 2018 she will present 3 new workshops in SXSW Interactivo and EDU USA.


[ Process of creating a 3D animated short film ]

By Raúl Colomer | Barreira A+D (España)


This masterclass aims to enlighten on the complex procedures of creating a 3D animated short film, from the idea to its final edition with the soundtrack.
We will review the most important departments that an animation project involves such as the script, storyboard, character design and environments, modeling, texturing, lighting, fx, render, compositing, etc., emphasizing the professional profiles that are part of these departments so the audience understands how complex and open the production of animation is, where extremes like an artist in the purest sense of the word and a computer engineer passing through a traditional animator can all coexist. For this purpose, the short film project of animation made by the second-year students of the Barreira animation cycle will be used as a “case study”.

  • WHEN | Friday, April 6th, 2018. From 5:00 p.m. to 7:00 p.m.
  • WHERE | Classroom 0.08 – Faculty of Fine Arts. Universidad de La Laguna – ULL. Avenida de la Trinidad, 61 – 38200 San Cristóbal de La Laguna – Santa Cruz de Tenerife [España].
  • PLACES | Capacity limited to 25 participants (by strict order of registration).

Raúl Colomer

After 15 days of graduating in Fine Arts, he started working as a graphic artist / composer in the animation series “World Ahoy” for the Valencian production company Terra a la Vista, parallelly he made several Master’s degrees in 3D and VFX, alternating the series with various films and tv movies as graphic designer and postproduction technical assistant.

He has participated in various short films and animation projects such as “Ex-Libris” (nominated for the 2011 Goya Awards), “Blue & Malone” (nominated for the 2012 Goya Awards), “The Smoke Seller” (winner of a Goya in 2012), “Vecinos”, “El ladrón de caras”, “Gea”, “Katakroken”, “Oa”, “VsSanta” (short directed by him and Aitor Herrero), or a documentary made in the CERN with educational character for the American network of planetariums called “The Phantom of the Universe”.

Currently he directs the Animation Department of Barreira, while collaborating with the Leo Sanchez studio in the project of the award-winning director Alberto Mielgo “The Windshield Wiper”.


[ The maratón runner: how to organize the production in a TV animation series ]

By Carlos Roca | Tomavision Studio + SAVE Asociación (España)


In this workshop we will take a tour around the organization of the pipeline for a series of cartoons for television, what tasks intervene, in which order and the importance of the planning and its government to finish the race without dying in the attempt.

  • WHEN | Friday, April 6th, 2018. From 5:00 p.m. to 6:30 p.m.
  • WHERE | Classroom 0.06.1 – Faculty of Fine Arts. Universidad de La Laguna – ULL. Avenida de la Trinidad, 61 – 38200 San Cristóbal de La Laguna – Santa Cruz de Tenerife [España].
  • PLACES | Capacity limited to 32 participants (by strict order of registration).

Carlos Roca

Producer cartoon series, with more than 20 years of experience in the sector, proposes you to approach the world of the professional production of animation.

Carlos is currently Production Manager at Tomavision Studio in Tenerife. He began his work in the early days of computer animation, in 1990, in the series “The Fruitties” and “Delfy”, and has participated in more than 23 animation series.

He has worked for production companies such as D’Ocon Films Productions, Motion Pictures, Red Mouse Factory, Tiburón de ANimación, Filmax, BRB, Neptune, ICAIC and La Casa Animada, and has participated in numerous international coproductions.

Carlos has worked as Overseas Supervisor in China, Korea, the Philippines, Cuba and Reunion Island. He designed two courses of animation for occupational training, and has collaborated as an expert in the development of the professional qualification “Design and production of animations with 2D and 3D techniques” of the Departament d’Ensenyament of the Generalitat de Catalunya.

He has directed and produced two animation series: “EDEBITS”, with TVE, and “Swampty Tales”, with TV3 Television of Catalunya.

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